Our Company 

At Teradata, we believe that people thrive when empowered with better information. That’s why we built the most complete cloud analytics and data platform for AI. By delivering harmonized data, trusted AI, and faster innovation, we uplift and empower our customers—and our customers’ customers—to make better, more confident decisions. The world’s top companies across every major industry trust Teradata to improve business performance, enrich customer experiences, and fully integrate data across the enterprise. 

What you will do

As Senior Director, Worldwide Field Marketing & Demand Generation, you will lead the strategy, transformation, and execution of Teradata's global field marketing organization—evolving it from an events-centric model into a pipeline-accountable demand generation engine that supports both our enterprise and emerging mid-market go-to-market motions.

You will own the field marketing operating model across Americas, EMEA, and APJ, leading, developing and transforming a team of regional field marketing directors, demand generation specialists, and marketing operations professionals. You will be responsible for driving measurable pipeline contribution through a balanced mix of field events, digital programs, and account-based marketing directly aligned to Teradata's sales unit priorities, product launches, and growth targets.

This role comes at a pivotal moment. Teradata is simultaneously executing a major platform narrative shift (Teradata 3.0), launching new products, introducing new pricing models, and standing up sales motions targeting a new ICP. Field marketing must be a strategic driver of all of these—not just an execution function.

This is a senior people leadership role reporting to the SVP, Worldwide Revenue Strategy & Operations. You will build, lead, and develop a high-performing global team while partnering closely with sales, product marketing, partner marketing, brand, and revenue operations.

Success in this role means:

• Owning and delivering a unified worldwide field marketing strategy that drives measurable pipeline contribution across enterprise and mid-market segments.
• Transforming the field marketing operating model from event-centric execution to multi-channel demand generation, with events as one strategic channel among several.
• Building and scaling an account-based marketing (ABM) capability—both 1:few and 1:many—targeting expansion within existing enterprise accounts and new logo acquisition in the mid-market.
• Establishing a credible, trusted pipeline measurement framework in partnership with Revenue Operations, including sourced pipeline, influenced pipeline, and pipeline velocity impact.
• Designing and executing the field marketing strategy for Teradata's mid-market expansion, including digital-first demand generation programs for Compute Engines, AI Studio, and the emerging product portfolio.
• Leading and developing a global team of 10-15 marketing professionals across Americas, EMEA, and APJ, setting clear priorities, coaching talent, and driving accountability.
• Building a scalable operating rhythm that connects field marketing activity to sales unit priorities, quarterly pipeline targets, and product launch timelines.
• Partnering with brand and digital marketing to unlock social media, content syndication, and digital advertising as field-level demand generation channels.
• Collaborating with partner marketing to define clear engagement models for co-marketing execution at field events and partner-sourced demand programs.
• Delivering rapid operational improvements in the first 90 days, including pipeline reporting, program ROI visibility, and streamlined cross-functional workflows.

Who you will work with

• You will work closely with senior leaders across Teradata Sales (CRO, unit leaders, AVPs), Revenue Operations, Product Marketing, Partner Marketing, Brand & Communications, and Marketing Operations.
• This role sits within the Worldwide Revenue Strategy & Operations organization and reports directly to the SVP. You will operate as a senior leader within the go-to-market organization, influencing pipeline strategy, marketing investment decisions, and cross-functional alignment with sales.
• You will partner with regional sales unit leaders across Americas, EMEA, APJ, and Growth markets to ensure field marketing is embedded in go-to-market planning and execution at the unit level.
• You will also collaborate with the corporate marketing organization on brand alignment, global campaign integration, and digital marketing execution.

What makes you a qualified candidate

• 12+ years of B2B marketing experience, with at least 5 years leading field marketing, demand generation, or integrated marketing teams at a global enterprise technology company.
• Proven people leadership experience, including building, managing, and developing marketing teams across multiple geographies (Americas, EMEA, APJ) at Director level or above.
• Demonstrated track record of driving measurable pipeline contribution through field marketing programs—not just event execution, but sourced and influenced pipeline tied to revenue outcomes.
• Deep experience designing and executing account-based marketing programs, including 1:1, 1:few, and 1:many ABM strategies using intent data, targeting platforms, and personalized multi-channel outreach.
• Strong understanding of marketing automation platforms (Marketo, HubSpot, or equivalent), CRM systems (Salesforce), ABM platforms (6sense, Demandbase, or equivalent), and marketing attribution models.
• Experience operating in a matrixed organization where field marketing must align with multiple sales units, product teams, and partner organizations simultaneously.
• Ability to build and operationalize pipeline measurement frameworks, including multi-touch attribution, lead scoring models, and marketing-to-sales handoff SLAs.
• Strong executive communication skills and the ability to influence across sales leadership, product, partners, and senior management.
• Experience supporting both enterprise and mid-market / commercial sales motions, with an understanding of how field marketing programs differ by segment.
• Foundational understanding of data analytics, cloud platforms, and AI/ML—sufficient to credibly engage with technical buyers and translate product value into demand generation programs.

What you will bring

• You bring a pipeline-first mindset. You measure success in pipeline dollars, not event attendance. You have built marketing organizations where every program has a clear line of sight to revenue, and you have the dashboards and operating rhythms to prove it.
• You are energized by transformation. You have taken an events-heavy or tactically oriented marketing team and evolved it into a strategic demand generation function—and you have the scars and stories to show for it.
• You are a builder and a coach. You develop people, not just programs. You know how to assess talent, redirect capability, and create career paths that retain high performers while raising the bar for the team.
• Experience in enterprise data, analytics, AI/ML, or cloud infrastructure markets—understanding the buying dynamics of CIOs, CDOs, and data leaders.
• Background in supporting product launches through field marketing, including new product awareness, trial generation, and product-led growth motions.
• Experience building mid-market or commercial segment demand generation programs from scratch, including digital-first and product-led approaches.
• Proven ability to work with partner marketing organizations on co-marketing execution, MDF utilization, and joint demand generation programs with hyperscalers (AWS, Azure, Google Cloud) and technology partners.
• Track record of removing organizational friction—you are someone who builds cross-functional operating models that actually work, not just org charts.
• Familiarity with modern marketing technology stacks, including event management platforms (Cvent, Splash), content syndication, social selling tools, and marketing analytics/BI.
• Passion for building high-performing, globally distributed teams that operate with speed, accountability, and a bias for action.

Why We Think You'll Love Teradata

We prioritize a people-first culture because we know our people are at the very heart of our success. We embrace a flexible work model because we trust our people to make decisions about how, when, and where they work. We focus on well-being because we care about our people and their ability to thrive both personally and professionally. We are committed to actively working to foster an inclusive environment that celebrates people for all of who they are.

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