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Regional Marketing Manager

Location: Texas, USA

Notice

This position is no longer open.

Requisition Number: 215975

External Description:

Position Summary
The Regional Marketing Manager (RMM) - is responsible for developing and executing marketing plans and programs designed to capture new business/expansion opportunity within the TAMM/CME&E industry clusters and drive expansion and marketing sourced pipeline. This position will execute programs with high impact that generate and stimulates acceleration of the sales cycle while building/strengthening customer relationships and preference for Teradata’s solutions. The RMM role will deliver exceptional experience through relevant marketing execution in a fast-paced, customer-first environment. This position requires strong skills in industry and stage-based marketing, channel co-engagement programs and can analyze and consume data as well as leverage analytics to drive market opportunity.

Essential Duties and Responsibilities
• Work closely with the TAAM + CME&E sales organization to define marketing goals and objectives in order to develop a strategic marketing plan that aligns with sales pipeline and revenue goals.
• Create, execute and measure an industry cluster marketing plan supported by market intelligence.
• Consistently track program performance and effectiveness, report results and achieve targets/KPIs.
• Manage marketing budget and procurement processes
• Incorporate market research and Business Intelligence (BI) as part of program strategy and planning.
• Execution and management of marketing programs both digital and in-person.
• Manage 3rd party vendors and regional events end-to-end, inclusive of execution.
• Alignment of regional channel & end user quarterly program strategy to ensure that messaging is consistent
• Align with global marketing teams in order to leverage global campaigns, assets and resources.
• Be the “go-to” marketing resource for the assigned sales team.
• Ensure timely execution of general administrative tasks & assist with ad-hoc projects as needed
• Understanding/experience of Stage based Marketing methodology and implementation
• Drive lead acquisition, nurturing and support the development of pipeline opportunities

Qualifications
• Prior experience in creating integrated marketing plans for a high-tech company supporting Enterprise accounts
• Ability to understand a variety of technologies/solutions (i.e., Data warehousing & Analytics, Cloud, AI/ML, etc...)
• Strong written and oral communication skills with ability to work effectively across functional areas/departments
• Proven ability to work well with all levels of management and peers. Close attention to detail with emphasis on meeting critical deadlines
• Excellence in budget management
• Ability to think strategically while implementing tactically
• Strong negotiation skills with sales and other internal marketing groups and stakeholders
• Strong execution / project management skills
• Performance measurement (Metrics)
• Comprehensive understanding of direct and indirect sales environments
• Effective contract negotiation skills

Requirements
• Bachelor’s degree in marketing field with 5+ years’ experience
• Enterprise software/hardware background with field marketing experience. Data and Analytics experience a plus.
• Impeccable organizational skills and detail oriented
• Proactive, self-motivated, innovative and collaborative
• Strong background in metrics tracking and analytical skills
• Experience in a fast paced, teamwork-oriented environment
• Domestic and International travel as needed

CountryEEOText_Description: Teradata invites all identities and backgrounds in the workplace. We work with deliberation and intent to ensure we are cultivating collaboration and inclusivity across our global organization. ​ We are proud to be an equal opportunity and affirmative action employer. We do not discriminate based upon race, color, ancestry, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related conditions), national origin, sexual orientation, age, citizenship, marital status, disability, medical condition, genetic information, gender identity or expression, military and veteran status, or any other legally protected status.

City: VIRTUAL

State: Texas

Community / Marketing Title: Regional Marketing Manager

Job Category: Marketing

Company Profile:

Our Company

At Teradata, we believe that people thrive when empowered with better information. That’s why we built the most complete cloud analytics and data platform for AI. By delivering harmonized data, trusted AI, and faster innovation, we uplift and empower our customers—and our customers’ customers—to make better, more confident decisions. The world’s top companies across every major industry trust Teradata to improve business performance, enrich customer experiences, and fully integrate data across the enterprise.

LinkedIn Remote:

Location_formattedLocationLong: VIRTUAL, Texas US

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