Position Summary
The Regional Marketing Manager (RMM) - is responsible for developing and executing marketing plans and programs designed to capture new business/expansion opportunity within the TAMM/CME&E industry clusters and drive expansion and marketing sourced pipeline. This position will execute programs with high impact that generate and stimulates acceleration of the sales cycle while building/strengthening customer relationships and preference for Teradata’s solutions. The RMM role will deliver exceptional experience through relevant marketing execution in a fast-paced, customer-first environment. This position requires strong skills in industry and stage-based marketing, channel co-engagement programs and can analyze and consume data as well as leverage analytics to drive market opportunity.

Essential Duties and Responsibilities
• Work closely with the TAAM + CME&E sales organization to define marketing goals and objectives in order to develop a strategic marketing plan that aligns with sales pipeline and revenue goals.
• Create, execute and measure an industry cluster marketing plan supported by market intelligence.
• Consistently track program performance and effectiveness, report results and achieve targets/KPIs.
• Manage marketing budget and procurement processes
• Incorporate market research and Business Intelligence (BI) as part of program strategy and planning.
• Execution and management of marketing programs both digital and in-person.
• Manage 3rd party vendors and regional events end-to-end, inclusive of execution.
• Alignment of regional channel & end user quarterly program strategy to ensure that messaging is consistent
• Align with global marketing teams in order to leverage global campaigns, assets and resources.
• Be the “go-to” marketing resource for the assigned sales team.
• Ensure timely execution of general administrative tasks & assist with ad-hoc projects as needed
• Understanding/experience of Stage based Marketing methodology and implementation
• Drive lead acquisition, nurturing and support the development of pipeline opportunities

Qualifications
• Prior experience in creating integrated marketing plans for a high-tech company supporting Enterprise accounts
• Ability to understand a variety of technologies/solutions (i.e., Data warehousing & Analytics, Cloud, AI/ML, etc...)
• Strong written and oral communication skills with ability to work effectively across functional areas/departments
• Proven ability to work well with all levels of management and peers. Close attention to detail with emphasis on meeting critical deadlines
• Excellence in budget management
• Ability to think strategically while implementing tactically
• Strong negotiation skills with sales and other internal marketing groups and stakeholders
• Strong execution / project management skills
• Performance measurement (Metrics)
• Comprehensive understanding of direct and indirect sales environments
• Effective contract negotiation skills

Requirements
• Bachelor’s degree in marketing field with 5+ years’ experience
• Enterprise software/hardware background with field marketing experience. Data and Analytics experience a plus.
• Impeccable organizational skills and detail oriented
• Proactive, self-motivated, innovative and collaborative
• Strong background in metrics tracking and analytical skills
• Experience in a fast paced, teamwork-oriented environment
• Domestic and International travel as needed