ABM Practice Lead

Requisition Number: 215944

External Description:

With our solutions trusted by global leaders; the Senior Marketing Manager – Enterprise ABM will help drive pipeline by crafting strategic account specific marketing plans for an assigned group of Strategic Accounts. The candidate will work alongside the account management teams to help deliver account revenue targets and outcomes. This will require an outstanding mix of skills and abilities including relationship and project management, innovative marketing experience, strategic vision coupled with traditional demand generation execution, and sales/opportunity lifecycle experience.

Key Responsibilities
• This individual will drive the ABM thought leadership and will constantly innovate on how we can expand and improve our ABM strategic services. This ultimately will lead to strong net new opportunity identification, as well as customer retention and growth
• Knowledge and experience in building and executing account-based marketing plans utilizing an omni-channel strategy
• Ability to devise new and innovative communication methods and assets to articulate key messages, narratives, and value propositions to customer accounts
• Ability to be innovative with respect to program creation and problem resolution, and process-oriented with respect to marketing operations and execution workflows
• Drive and validate account selection, account research and planning, as well as defining ABM specific metrics and reporting
• Develop account focused playbooks including, but not limited to, outbound prospecting, email/nurture, digital/social marketing activities, and events (e.g., virtual, dinner meetings, lunch and learns, and hands-on workshops) with the goal of building pipeline and accelerating bookings
• Collaborate with the Global Demand Center, Product Marketing, PR & Comms, Brand and Customer Advocacy to tailor content based on account strategy (e.g., customer stories, videos, social media, earned press, press releases)
• Utilize ABM metrics to ensure business impact as measured by new pipeline, bookings, contact database growth, and account and contact engagement
• Provide Account Executives with data and insights on key accounts
• Measure and report performance against established KPIs and goals

What you need to succeed
• Experience interfacing with all levels in a sales organization including account executives, technical consultants, regional managers, MDRs and senior leadership
• Exceptional creativity, the ability to innovate and scale, top notch networking and collaborating skills, and a “hands-on” approach to accomplish the work
• Excellent interpersonal and persuasive skills to bring together stakeholders from various functional groups to enable program creation, support, and execution
• Excellent verbal and written communication skills
• Self-motivated, able to assume responsibility and work autonomously
• Requires a minimum of 10 years of experience in field marketing, demand generation, or marketing program role supporting a direct sales organization in the B2B / enterprise software space
• ABM certification strongly desired

CountryEEOText_Description: Teradata invites all identities and backgrounds in the workplace. We work with deliberation and intent to ensure we are cultivating collaboration and inclusivity across our global organization. ​ We are proud to be an equal opportunity and affirmative action employer. We do not discriminate based upon race, color, ancestry, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related conditions), national origin, sexual orientation, age, citizenship, marital status, disability, medical condition, genetic information, gender identity or expression, military and veteran status, or any other legally protected status.

City: Fort Lauderdale

State: Florida

Community / Marketing Title: ABM Practice Lead

Job Category: Marketing

Company Profile:

Our Company

At Teradata, we believe that people thrive when empowered with better information. That’s why we built the most complete cloud analytics and data platform for AI. By delivering harmonized data, trusted AI, and faster innovation, we uplift and empower our customers—and our customers’ customers—to make better, more confident decisions. The world’s top companies across every major industry trust Teradata to improve business performance, enrich customer experiences, and fully integrate data across the enterprise.

LinkedIn Remote:

Location_formattedLocationLong: Fort Lauderdale, Florida US