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APJ Integrated PR and Social Media Program Manager

Location: Singapore

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Requisition Number: 214343

External Description:

APJ Integrated PR and Social media Program Manager

If you are innovative and passionate about marketing in the digital age, this is the job for you.   Teradata marketing team is looking for an Integrated PR and Social media Program Manager in the APJ region, responsible APJ public relations, social media across the region.  You are passionate about PR, social media marketing, enterprise technology, and have experience managing a pan-Asia awareness program.

As APJ Integrated PR and Social media Program Manager, you will:

  • Establish, optimise and scale thought leadership programs in APJ to promote awareness for Teradata’s positioning and increase our share of voice in APJ
  • Develop a localized PR and social strategy that creates results and builds buzz and awareness in APJ
  • Manage always-on PR and social media programs in partnership with WW PR, social marketing, field marketing teams, external agency partners to ensure we account for the dynamism of APAC while remaining on-brand
  • Drive PR execution in key geo (i.e. ANZ, Japan, Singapore, India) alongside agencies and proactively pitch and land coverage
  • Create initiatives to engage with communities consisting of our key audiences on social media platforms across the region
  • Prepare regular reports to provide visibility for program performance, and deliver timely insights and learnings to stakeholders
  • Deliver insights on audiences across APAC by using social listening tools and corporate relationships with social media platforms
  • Contribute to the integration of social with other digital channels, and ensure we increase synergy between paid and organic activities

Requirements:

  • 10+ years of experience in public relations and social media functions in enterprise software and/or data analytics space across APJ
  • Experience working across departments in marketing, industry consultants and the executive team to promote company goals and programs
  • Great writer and able to distill and synthesize technical content to digestible, relatable messaging that creates coverage and resonates in the market
  • Familiar with Facebook Business Manager, LinkedIn Campaign Manager, Twitter Business, and publishing tools like Sprinklr, EveryoneSocial
  • Good understanding of social media channels, e.g., LinkedIn, Twitter, Facebook
  • Knowledge of creative, editorial planning, and content development cycles
  • Experience with planning and delivering paid social advertising
  • Experience managing agencies across the region
  • Familiarity with B2B marketing is a plus
  • You have creativity with enthusiasm, good project management skills, and is a team player

CountryEEOText_Description:

City: Singapore

State: Central Singapore

Community / Marketing Title: APJ Integrated PR and Social Media Program Manager

Job Category: Marketing

Company Profile:

Our Company

Teradata is the connected multi-cloud data platform for enterprise analytics company. Our enterprise analytics solve business challenges from start to scale. Only Teradata gives you the flexibility to handle the massive and mixed data workloads of the future, today.

The Teradata Vantage architecture is cloud native, delivered as-a-service, and built on an open ecosystem. These design features make Vantage the ideal platform to optimize price performance in a multi-cloud environment.

LinkedIn Remote:

Location_formattedLocationLong: Singapore, Central Singapore SG

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