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APJ Integrated Demand Generation Program Manager

Location: Singapore


This position is no longer open.

Requisition Number: 214342

External Description:

APJ Integrated Demand Generation Program Manager

If you are innovative and passionate about marketing in the digital age, this is the job for you.   Teradata marketing team is looking for an Integrated Demand Generation Program Manager in the APJ region, responsible for a broad range of outbound and inbound marketing programs to drive qualified demand across the region.  Prior knowledge and experience in content marketing, account-based digital marketing and field marketing are advantageous. 

We are looking for a team member who exudes creativity, is outcome-oriented, has a collaborative work ethic, strong attention to detail, data-driven decision making, and a passion to deliver programs that drive growth and pipeline of APJ’s business.

As APJ Integrated Demand Generation Program Manager, you will:

  • Develop and execute demand generation strategy for target accounts across APJ and will need to understand the overall business goals and work collaboratively with broader teams to successfully plan, execute and measure marketing programs to meet these goals
  • Be part of the APJ marketing leadership team, bring global programs to APJ, and work closely with the geo-marketing teams, global digital center of excellence team, sales and the rest of the GTM team to effectively adapt, plan, and execute demand programs at scale to generate qualified leads and pipeline in APJ
  • Provide guidance to field marketing and ISR team on program execution
  • Create demand through programs such as email nurturing, webinars, and account-based engagement platforms, events and other tactics to drive qualified conversions
  • Grow the APJ database through a variety of acquisition channels including account-based paid media, 3rd party vendors, and others
  • Own executive programs, creating engagement opportunities with C level audiences leveraging geo programs
  • Analyze program results in detail, draw insights, and make data-based optimization.
  • Work closely with our ISR team to keep them informed about ongoing programs and design follow-up
  • Build and maintain effective communication and relationships with multiple internal stakeholders and external agencies
  • Manage and adhere to budgets by taking responsibility for tracking, monitoring and reporting marketing spend in line with finance team requirements


  • 10+ years of demand generation experience working with a multinational company
  • Experience creating and implementing proven successful, demand creation, lead nurturing and pipeline acceleration programs
  • Experience bringing global programs and localizing for APJ markets
  • Experience of creating programs that work at each stage of the buyer’s journey to add value, create engagement, and drive action
  • Confident in managing numerous projects simultaneously, and have a strong sense of responsibility, accountability, and urgency in everything you do
  • Hands-on execution ability with effective project and time management
  • A data-driven approach to everything you do
  • Experience with marketing software such as Eloqua, Drift, Salesforce, 6sense, Path Factory, LinkedIn, virtual event platforms such as ON24, Cvent


City: Singapore

State: Central Singapore

Community / Marketing Title: APJ Integrated Demand Generation Program Manager

Job Category: Marketing

Company Profile:

Our Company

Teradata is the connected multi-cloud data platform for enterprise analytics company. Our enterprise analytics solve business challenges from start to scale. Only Teradata gives you the flexibility to handle the massive and mixed data workloads of the future, today.

The Teradata Vantage architecture is cloud native, delivered as-a-service, and built on an open ecosystem. These design features make Vantage the ideal platform to optimize price performance in a multi-cloud environment.

LinkedIn Remote:

Location_formattedLocationLong: Singapore, Central Singapore SG


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