VP, AMS Field Marketing

Teradata is looking for results-oriented, performance-driven Marketing leader to drive AMS Field Marketing.  This role includes both AMS Marketing strategies and execution.  This role will lead a team of AMS field marketing and demand generation professionals and will partner across marketing functions, regional teams, and field sales leaders to drive cloud ARR growth in target accounts.  We’re looking for someone with a proven track record in strategic planning, B2B technology marketing, omni-channel campaign development and execution, field marketing, ABM, and digital marketing.

You will:

• Own AMS marketing execution to drive Cloud ARR growth numbers
• Collaborate with AMS sales and customer success leaders to ensure strong execution and results
• Develop AMS campaign framework and implementation strategies. Campaigns include: prospecting, customer growth/retention, ABM, field driven, industry specific, joint partner programs.
• Lead team to develop and execute omni-channel campaigns and sales plays (outbound sequences) aligning to goals, target audience/personas, messaging, content & tactic plans.
• Provide cross-functional leadership across internal teams and external agencies/vendors to ensure delivery of all campaign elements and establish process efficiencies.
• Represent AMS Field Marketing to align across marketing and sales, establish top line KPIs and reporting cadence, and present to stakeholders at all levels on a consistent basis.
• Work with insights team, marketing technologies and external vendors to analyze, optimize and report on results data.
• Collaborate with marketing operations to inform and advise on lead management, marketing technologies, customer communication cadence, contact management, account insights, campaign insights and more.
• Coordinate internally and externally to ensure a cohesive and positive customer experience at all touch points.
• Coordinate with AMS sales leadership and sales operations/enablement to align on sales plays, communications and external facing field driven activities.
• Manage AMS Field Marketing budget paid media strategy, budget, and optimization efforts in collaboration with regional marketing, digital experience and social media leaders.
• Work closely with internal and external content and creative development teams in support of campaign execution.
• Build strategic investment plan to support needs across AMS field marketing regions, and routes to market and manage budgets and vendor relationships accordingly.

Experience:

• 15+ years of demand generation campaign/and or marketing program management experience
• Experience managing Field Marketing programs and/or teams
• Must have strong experience in integrated marketing for B2B technology, digital marketing strategies/execution and executive engagement
• Must have strong communication and cross-functional virtual team leadership skills
• Experience in building, managing and motivating high performing teams
• High energy self-starter with a can-do attitude, ability to learn quickly and adapt easily through change
• Must have experience building and leveraging personas, content mapping to buyer’s journeys and omi-channel campaigns
• Must be data-driven and have strong experience testing, reporting, analyzing and optimizing marketing efforts
• Experience with digital strategy including advertising, email marketing, automated nurtures, web landing experiences, virtual events, etc.