Public Relations PR Manager

Requisition Number: 211260

External Description:

Social Marketing and PR Manager - Japan

Location – Tokyo, Japan

 

 

Teradata is the connected multi-cloud data platform provider, solving the world's most complex data challenges at scale. We help businesses unlock value by turning data into their greatest asset. See how at Teradata.com.

 

THIS IS YOUR OPPORTUNITY: Teradata is looking for an innovative, hands-on individual who will drive strategic communications and thought leadership strategies that combine tactics from traditional to social media to establish Teradata as a thought leader in the cloud-based data and analytics market. The ideal candidate will be an experienced communications practitioner with a proven track record in managing Social, Public Relations, Analyst Relations, Reference marketing and Executive communications.  In this role, you will coordinate with both local and global leaders in marketing to help build our awareness as a connected multi-cloud data platform provider, built for the cloud data and analytics world. Your goals will be to increase our share of voice and amplify key messages in both traditional and social media, boosting quality media coverage, engagements and followers.   

 

YOUR RESPONSIBILITIES:

 

Social Media Marketing

• Manage always-on, scalable, social media operating process for Japan with global, APJ, local and external Singapore-based agency partners

• Be responsible for KPIs for Social and exceed quarterly targets for engagements, clicks, followers, and share of voice to establish Teradata as a thought leader in the cloud data and analytics market in Japan
• Design and execute sustained thought leadership program for Japan, leveraging local, APJ and global spokespeople to tell the Teradata’s story across different social channels, personas and verticals.
• Leverage global and local customer success case studies for social media
• Write local specific contents when needed
• Support employee advocacy program for local, to engage employees to magnify amplification including training and education in conjunction with global/APJ social team
• Collaborate with global/APJ team and Singapore-based agency partners for always on content creation and KPI reporting reviews

 

PR/AR

• Manage always-on media engagement operating model for Japan, in partnership with field, global and in-country PR agency partners; drive media coverage opportunities, interviews, bylines, and award submissions
• Be accountable for KPIs for PR; manage all activities to establish Teradata as a thought leader in the cloud-based data and analytics market in Japan
• Follow and leverage quarterly guidance on PR direction, media trends, contents and activities in alignment with global announcements
• Manage and leverage local news

• Identify, manage and enable local spokespeople on company narrative while directly managing strategic media relations with our own executive spokespeople for regular interaction with key media and analysts; enable contributions to the Teradata blog as appropriate
• Write contents as and when needed, including press releases, blog posts, bylines, media pitches and more
• Partner with local sales teams to lead customer reference announcements and amplification

 

YOUR QUALIFICATIONS:

 

• A Bachelor's degree, preferably in Communications
• 5-8 years of professional experience in Public Relations, Social Media, Executive Communications, Marketing in Technology
• Exceptional writing and editing skills in Japanese, with an ability to turn technical topics into compelling business-level stories via strong intellectual curiosity – unique ideas to find local, market-relevant stories to tell about Teradata’s leadership Excellent understanding of social media channels, content developments, metrics and tools
• Experience with Sprinklr or the equivalent social media content management and listening tool
• Experience with social media advocacy tool (dynamic signal, gaggle amp, everyone social)
• Experience in developing and executing social/PR/AR programs in collaboration with executives, senior leaders and subject matter experts
• Proven track record of proactive pitching in business and tech media in Japan as well as interaction with various PR agency networks; a strong understanding of the media landscape is required
• Industry knowledge relevant to Teradata, data analytics and cloud market is an advantage

 Teradata is an equal opportunity employer in all aspects of our business. We are excited by the unique qualities, abilities, and perspectives each person brings, and candidates are considered on all the fundamentals they may bring to the role and the team.

CountryEEOText_Description: Why We Think You’ll Love Teradata We prioritize a people-first culture because we know our people are at the very heart of our success. We embrace a flexible work model because we trust our people to make decisions about how, when, and where they work. We focus on well-being because we care about our people and their ability to thrive both personally and professionally. We are an anti-racist company because our dedication to Diversity, Equity, and Inclusion is more than a statement. It is a deep commitment to doing the work to foster an equitable environment that celebrates people for all of who they are.

City: Tokyo

State: Tokyo

Community / Marketing Title: Public Relations PR Manager

Job Category: Marketing

Company Profile:

Our Company

At Teradata, we believe that people thrive when empowered with better information. That’s why we built the most complete cloud analytics and data platform for AI. By delivering harmonized data, trusted AI, and faster innovation, we uplift and empower our customers—and our customers’ customers—to make better, more confident decisions. The world’s top companies across every major industry trust Teradata to improve business performance, enrich customer experiences, and fully integrate data across the enterprise.

LinkedIn Remote:

Location_formattedLocationLong: Tokyo, Tokyo JP