Account Based Marketing Manager - GRC

Requisition Number: 208218

External Description:

ABM Manager – Greater China

Location - Beijing 

THIS IS TERADATA: With all the investments made in analytics, it’s time to stop buying into partial solutions that overpromise and underdeliver. It’s time to invest in answers from your data which improve productivity, reduce inventory or increase customer retention to name a few. Only Teradata leverages all of the data, all of the time, so you can analyze anything, deploy anywhere, and deliver analytics that matter most to your business. And we do it in the cloud, on premise or anywhere in between – at the scale your business requires.

THIS IS YOUR OPPORTUNITY: Teradata is looking for an innovative, hands-on leader who will drive marketing strategy and tactics across Greater China through ABM, Partner Marketing and Executive Programs to drive pipeline in new logo accounts.  Reporting to the VP of APJ Marketing, APJ, The ideal candidate will be an experienced marketer specialized in ABM with a proven track record of operating in a modern marketing organization working in tandem with a centralized Center of Excellence(CoE) team.  The individual is also well versed in customizing global campaigns, promotions and activities for local markets to increase awareness and deliver new leads and sign ups.  He or she is highly motivated, customer and business oriented, performance driven, creative with excellent digital marketing, executive engagement and communication skills.

YOUR RESPONSIBILITIES:

• Plan, execute, and measure targeted account-focused programs to drive quality pipeline, revenue, and customer loyalty
• Develop marketing strategy and execution plan in line with local business priorities and APJ ABM framework supported by various ABM tools to drive personalization and scale delivering the right content at the right time, across omni-channels and touchpoints.
• Own awareness and demand gen KPIs, especially in landing and expanding in new logo accounts as well as driving thought leadership through PR and Social leveraging CoE teams
• Partner with APJ Growth Marketing team to constantly evolve digital marketing and ABM framework and its processes to drive diverse array of inbound and outbound campaigns at scale reaching and engaging Teradata’s desired audience and progress them through the marketing funnel
• Measure and report on the success of campaigns and optimize based on analytics and data
• Raise awareness and confidence of Teradata’s hybrid, multi-cloud solution among the partners and their customers by creating and amplifying joint wins, customer use cases, awards, and competency achievements
• Generate through-partner leads, especially in new logo accounts aligned to country’s focus and APJ’s demand gen goals, by executing compelling and competitive demand programs with local offers
• Create and manage in-country partner communications, including newsletters, webinars and events
• Own Executive Programs creating engagement opportunities with CxO audiences through Customer Advisory Board, EBC and other direct and digital programs in partnership with APJ Growth Marketing team and local sales leadership team 

YOUR QUALIFICATIONS:

• A Bachelor's degree, preferably in Marketing or Technology, MBA preferred.
• A minimum of 10+ years of experience in marketing, integrated campaigns and people leadership skills in high-tech companies
• Deep knowledge of Account-based Marketing(ABM) and digital marketing, plus associated martechs and channels(web, social, email, SEM, display, content syndication, retargeting, mobile, ABM tools, direct marketing) including state-of-the-art marketing automation capabilities and how to utilize them to engage target audiences
• Deep knowledge and understanding of cloud customer journey as well as marketing SaaS offerings in hybrid and multi-cloud environments
• Experience in extensive interaction with sales and leadership teams, with experience working cross-functionally in a fast-paced, highly dynamic environment
• Industry knowledge relevant to Teradata and data analytics is an advantage
• Experience in operating in a shared services(CoE) environment for digital and marketing automation execution
• Strong communication skills, both written and verbal, is a must

CountryEEOText_Description:

City: BEIJING

State: Beijing Shi

Community / Marketing Title: Account Based Marketing Manager - GRC

Job Category: Marketing

Company Profile:

Our Company

At Teradata, we believe that people thrive when empowered with better information. That’s why we built the most complete cloud analytics and data platform for AI. By delivering harmonized data, trusted AI, and faster innovation, we uplift and empower our customers—and our customers’ customers—to make better, more confident decisions. The world’s top companies across every major industry trust Teradata to improve business performance, enrich customer experiences, and fully integrate data across the enterprise.

LinkedIn Remote:

Location_formattedLocationLong: BEIJING, Beijing Shi CN