VP Sales Commercial

Location: Vienna, Wien AT


This position is no longer open.

Requisition Number: 206477

Position Title: Sales Director

External Description:

VP Sales Commercial (all genders)

Location: Austria, Germany, Switzerland, Czech, Poland

Job Location and Travel Expectations

Frequent travel to all countries within the Area (Germany, Poland, Austria, Russia, Czechia, Switzerland, Hungary) is anticipated and required.

Position Overview

The Area VP for Commercial Team is responsible for managing the commercial sales organisation which is responsible for driving sales of Teradata solutions and services to non-Enterprise accounts in the Area. To be successful, the Area VP will work closely with the EMEA VP for Commercial, the Area VPs for the remainder of the EMEA region, and engage the wider organisation including Sales Technology, Business Outcomes, Consulting Delivery, HR, Customer for Life, Finance and Sales Operations. The Area VP will be managing Account Executives responsible for commercial accounts in the Area. The Area VP will report to the EMEA VP for Commercial accounts.

Job Specification

The Area VP is a critical leadership role within the EMEA Commercial organisation and will be responsible for managing, scaling and operationalising the commercial sales function for the Area. The Area VP is responsible for providing leadership and fostering a winning sales culture in the commercial sales organisation. Furthermore, the Area VP leads their commercial team to develop and execute annual and long-term strategies with Teradata customers. The primary goal is to drive annual recurring revenue and ensure the profitability of the commercial business. Consequently, the key focus areas for the Area VP will be:

  • Sales Leadership by providing clear direction (in terms of team Goals & Objectives), championing change, influencing others, and creating an environment that fosters professional and personal success. Focus is on driving Teradata software consumption through business outcome-led sales, developing relationships with partners to expand our coverage and/or solution portfolio and building profitable Consulting Services revenue and Managed Services recurring revenue.
  • Sales Process Management through individual performance management (1-2-1 accountability reviews), coaching, Account and GOST (Goals, Objectives, Strategies and Tactics) planning and sales execution. This involves providing strong leadership in sales engagements, ensuring sales executives are accountable for establishing winning sales strategies, shared expectations with key decision makers and executing sales engagements.
  • Change Management by influencing and driving change across multiple stakeholders and departments. The Area VP will regularly partner with relevant stakeholders across the organisation to develop and refine consistent and repeatable processes and offers that enable their Commercial team to scale, compete and delight customers. Securing cross-functional support to enable change will be the key to success of the Commercial function.
  • Managing Sales and Business Results by effectively managing order and revenue generation and business profitability while meeting strategic business objectives. This includes demand creation, funnel management, forecasting, resource planning, asset management, pricing decisions and expense control. 

Key Areas of Responsibility 

The Area VP leads the Commercial Sales team for customers in the Area, which includes, but is not limited, to the following key areas of responsibility:

  • Operational leadership of the commercial organisation which includes assigning accounts and quotas to account executives, managing the sales funnel and the line of sight, budget and expense control and accurately forecast business results/outlook
  • Hold Monthly 1-2-1 accountability reviews with Account Executives, focusing on Results, Pipeline Coverage and Activity
  • Review Account Plans for high priority Accounts, with each Account Team
  • Review GOST Plans for high priority Opportunities, with each Account Team
  • Set, direct, and execute winning sales strategies and drive execution of Demand Creation that lead to protecting and expanding Teradata revenue
  • Develop strategies and offerings that are relevant to Teradata customers and allows the organisation to evolve ahead of changes in business conditions
  • Facilitate a work environment that enables the recruitment, development and retention of top talent to drive revenue growth and increased profitability.
  • A sense of urgency, team collaboration, attention to detail and commitment to excellence is required. The Area VP should also foster an environment of creative, “out of the box” thinking and a “can do” attitude.

Ideal Candidate Profile

A successful candidate should be a results-oriented strategic thinker with a proven track record of long-range planning. A self-starter, who is creative and driven and has strong communication and presentation skills. The candidate must possess the ability to lead, advise and advocate for customers, their internal team. Previous experience in selling data and analytic solutions is desirable. The candidate will need to be successful in collaborating across a matrixed environment. The ideal candidate should be innovative and skilled at seizing opportunities and transforming strategy into results. The candidate should also have a strong executive presence and ability to positively present themselves and the Teradata value proposition to customers, prospects and internal leadership. 

Successful candidates will have the following ideal profile:

  • Bachelor degree or Master degree in a business or technical discipline
  • 15+ years of B2B sales experience, including account management
  • 5+ years of sales management experience (mentoring, coaching, development and performance management of sales teams)
  • Experience of selling Teradata Hardware, Software, Application and Consulting Solutions
  • Demonstrated success in managing and growing $30m+ in annual revenue across a diverse set of industries and customers
  • Demonstrated success in sales management with 75%+ success record for making personal sales management goals and minimum of 50% of associates achieving objective


City: Vienna

State: Wien

Community / Marketing Title: VP Sales Commercial

Job Category: Sales

Company Profile:

Considering COVID-19, we are still hiring but conducting virtual interviews to keep our candidates and employees safe. Many roles will be temporarily remote or work from home to comply with current safety regulations. These roles will be required to be in the office once it is safe or restrictions are lifted. Read more on our response here: Teradata Response to COVID-19 

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Location_formattedLocationLong: Vienna, Wien AT


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